Meet Shawn Collins

Visionary leader, transformative speaker, and expert coach dedicated to elevating individuals and organizations to extraordinary success.

Visionary Leader. Dynamic Communicator. Proven Coach.

Shawn Collins is a recognized leader, keynote speaker, and consultant with a distinguished career spanning over two decades in leadership development, marketing, digital innovation, and organizational culture transformation. Shawn began his professional journey in 2000, quickly establishing himself as a dynamic strategist in marketing communications, digital training solutions, and corporate events.

Founder of EXTEND GROUP

In 2007, Shawn founded EXTEND GROUP, a full-service marketing and leadership agency acclaimed for award-winning programs including EXTEND PERFORMANCE, EXTEND COMMUNITY, Technician Academy, and AutoPartsU.com. His visionary approach propelled EXTEND GROUP into cutting-edge e-commerce solutions and digital marketing services for major platforms such as Amazon and Walmart by 2017.

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GiANT Worldwide Certified Consultant

In 2020, Shawn became a certified GiANT Worldwide consultant, leveraging his expertise to help organizations significantly improve team communication, leadership effectiveness, and cultural alignment. His Creative Pioneer leadership style combines visionary thinking with strategic insight, positioning him to proactively address organizational challenges and transform them into opportunities for sustainable success.

Culture Transformation Starts Here

BETTER Powered by GiANT Partner

Recognizing a synergy between corporate leadership practices and athletic team dynamics, Shawn partnered with BETTER Powered by GiANT in 2025. He provides innovative tools and frameworks specifically tailored for athletic coaches and directors to develop championship-level team cultures.

BETTER Sports Cultures Start Here

Acclaimed Speaker and Thought Leader

Shawn has captivated audiences as a keynote speaker and industry expert since 2011. His engaging presentations, supported by decades of practical experience and real-world success stories, have inspired countless leaders to drive impactful changes within their organizations.

They Love You. They Hate You.

AASA Marketing Executives Council (2015)

Advertising has transformed into a dynamic, two-way conversation where brands no longer just push messages—they receive and react to them in real-time. With countless digital and traditional channels shaping consumer perception, what people say about your brand impacts everything you do. Success depends on crafting a compelling, consumer-focused story and ensuring consistency across all marketing touchpoints. In this keynote, we explored the evolving dialogue between brands and consumers, best practices for digital marketing, and strategies to strengthen brand engagement in an always-connected world.

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Brands Live and Die Online

2016 AASA Emerging Leaders

In my presentation at the AASA Emerging Leaders event in 2016, I emphasized the critical role of online brand intelligence, highlighting how monitoring and managing brand perception online significantly impacts customer engagement and loyalty. I discussed key customer segments in the automotive aftermarket—technicians, shop owners, and parts suppliers—illustrating their interdependence and collective impact on brand reputation. I also underscored the importance of staying innovative, warning against the detrimental mindset of "we've always done it this way," and outlined how real-time brand monitoring enables proactive reputation management and deeper consumer relationships.

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Your Road to a Brighter Future

2018 NACE Automechanika Atlanta

​Technician.Academy Founder and CEO Shawn Collins participated in a panel discussion during the Career Connection Conference at NACE Automechanika Atlanta on August 10, 2018. The conference hosted over 500 students exploring opportunities in the automotive industry. Collins shared insights on the various educational pathways available within the field. ​

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Healthy Cultures Thrive

E-REP YPN Annual Conference

Great cultures don’t happen by chance—they’re built with intentional communication, trust, and self-awareness. In his high-impact 60-minute keynote, Shawn helped leaders discover how the 5 Voices System transforms team dynamics by assisting individuals to understand their natural leadership voice, appreciate others' perspectives, and create a culture of collaboration and innovation. The keynote provided practical strategies and real-world insights that the young leaders could immediately apply to strengthen their culture and drive lasting success.

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Culture > Strategy

E-REP YP Mini-Conference

​At the YP Mini Conference 2022, Shawn was privileged to address some of our region's most promising young professionals. He focused on essential topics such as management skills, personal branding, and identifying individual strengths during his presentation.

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Creating Invincible Teams

Automotive Sales Council Annual Conference

At the Automotive Sales Council (ASC) 2022 Conference in Marco Island, Shawn Collins delivered a keynote focused on unlocking the full potential of individuals and organizations through intentional leadership and key performance indicators (KPIs). The session emphasized that retention equals attraction, positioning culture as the driving force behind reversing workforce challenges like the Great Resignation.

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The Tale of Two KPIs

Automotive Communications Council Annual Conference

The ACC 2022 Savannah Conference keynote by Shawn Collins focused on the critical role of intentional leadership and culture in driving performance. The presentation emphasized that culture outweighs strategy and that leaders must create environments where people thrive through clarity, accountability, and engagement.

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Learning to Win in the New World

Indiana Public Broadcasting Networks Conference

Shawn shared essential strategies for enhancing communication, emotional intelligence, and influence without authority -- key skills for today's leaders to effectively drive team performance and innovation.

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Awards and Recognition

Shawn’s professional excellence has garnered significant recognition, including the EBJ Leadership 20 Under 40 Award, and he has been prominently featured as an Authority on Culture and Leadership by Evansville Living Magazine (2024).

Shawn’s accolades include:

  • 2011
  • 2012 Evansville Business Journals 20 Under 40 Leaders Class
  • 2012-2013 Northside Club Optimist of the Year
  • 2012 – 2019, Evansville Voice, Executive Committee
  • 2013, Launch of Award-winning EXTEND PERFORMANCE
  • 2016, Launch of Award-winning Technician Academy
  • Greater Evansville Baseball Hall of Fame Inaugural Class of 2016
  • 2019 Certificate of Appreciation, Vanderburgh County Sheriff’s Office
  • 2020, GiANT Worldwide, Certified Guide
  • 2024 Evansville Living Magazine’s Authority on Culture and Leadership
  • 15 Women in Autocare Automotive Communications Awards
  • 5 ACPN Web/Mobile Catalog Awards (2 Gold | 3 Bronze)

Commitment to Leadership and Community

Drawing upon extensive experience as a youth athletic coach and community advocate, Shawn uniquely blends corporate expertise with athletic insights, providing holistic strategies for sustainable growth and success.

Shawn’s community involvement includes:

  • 2003 President of the Artist Club, The Arts Council of Southwestern Indiana
  • 2011, Charter President, Evansville Northside Optimist Club
  • 2011 – 2017, Charter Member, Evansville Northside Optimist Club
  • 2012 to 2018, Board of Directors, Leadership Evansville
  • 2013 to Present, Member, Rotary Club of Evansville
  • 2014 – 2018 Director of Marketing And Community Relations, Evansville East Youth Baseball
  • 2014, Executive Producer, TEDx Evansville
  • 2014 to 2018, Executive Board of Directors, Leadership Evansville
  • 2015, President of the Board of Directors, Leadership Evansville
  • 2018 – 2021 Board Member, Greater Evansville Growth Alliance
  • 2019 to Present, Founding Board Member, Off-Road Motorsports Youth Foundation
  • 2020 – 2021 Board of Directors, Evansville Rotary Club
  • 2020 to Present, Reitz Memorial High School, President’s Council
  • 2020 to Present, Board of Directors, Automotive Communications Council
  • 2023, Chairperson, Reitz Memorial High School President’s Council
  • 2023, President of the Board of Directors, Automotive Communications Council

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Resource Hub

Discover insightful blogs, articles, podcasts, downloadable tools, and curated resources designed to support your personal and professional development.

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