When people stay, hiring gets easier. The Retention = Attraction™ Audit turns turnover into numbers your leaders can act on. Request access, confirm your email, and we will send your private scorecard link.

  • See what turnover is costing you this year.
  • Pinpoint the leadership and communication gaps that push good people out.
  • Get a 90-day plan and a one-page leadership summary.

We protect the scorecard. You will receive the link after email confirmation. No do-it-yourself calculator on this page.

Shawn Collins and GiANT OS

Retention=Attraction™ Audit

A fast, numbers-backed diagnostic that shows what turnover is costing you and what to fix first. You bring the inputs. We deliver the report and readout.

  • Built for owners, HR leaders, and operations leaders.
  • Works well in manufacturing, service, professional services, and growth teams.
  • Use estimates if you do not have exact numbers.

The Pain is Measurable

Turnover is not a line item. It shows up as overtime, quality misses, slower onboarding, stalled projects, lost capacity, and leaders who spend their best hours backfilling roles.

$900B

U.S. companies spent nearly $900B to replace employees who quit in 2023.

%

Work Institute reports that as much as 40% of overall turnover happens in the first year.

%

Preventable departures accounted for 76.3% of all exits in 2024. 

%

Only 11% of employers strongly agree they consistently track the costs of turnover. 

Work Institute Retention Reports (2024–2025).

Turnover is not an HR Problem.

It is a business leak.

You see it in overtime, quality misses, safety risk, customer impact, and the drag on your managers. The Retention = Attraction Audit gives you a clear dollars-and-cents view of retention risk, plus a 90-day plan leaders can run.

working together

What You Get

  • Retention cost estimate tied to headcount and pay ranges.
  • A retention risk snapshot leaders can read in under five minutes.
  • Priority areas for leadership, communication, and operations.
  • A 90-day plan with actions, owners, and a suggested cadence.
  • A readout call to confirm numbers and agree on actions.
team working together to succeed

Who This Is For

  • Owners, CEOs, and COOs who want fewer surprises and stronger follow-through.
  • HR leaders who need a dollars-and-cents case for culture and leadership work.
  • Operations leaders tired of turnover hitting safety, quality, and output.
  • Marketing leaders who need the internal culture to keep the brand promise.

How Access Works

Request access using the form below.

Complete the scorecard. Plan on 10 to 15 minutes. Estimates are okay.

Confirm your email. This blocks spam and protects the tool.

Receive your private scorecard link by email.

We compile your audit and follow up within 3 business days after submission.

We compile your audit and follow up within 3 business days after submission.

What We Ask in the Scorecard

  • Company snapshot: headcount, locations, industry.
  • Retention inputs: hires, exits, time to fill, ramp time.
  • Evidence and operations signals: how work is managed, how leaders communicate, where friction shows up.
  • Customer and marketing inputs: demand, sales cycle, referral health, and major brand promises you must deliver

Get Your Retention=Attraction™ Audit

Request the Audit Link

Fill out the short form below. You will receive a confirmation email. After you confirm, we will send your private link to the Retention = Attraction Scorecard.

Review Recent Blogs

Leadership team using shared language to reduce communication friction.

The Team Language Problem Behind Turnover

Turnover can start with a conversation that never goes the way either person intended. A manager thinks an...
Why Retention Needs and Operating System

Why Retention Needs an Operating System, Not a Training Event

Retention problems rarely come from a lack of information. Most leaders already know that communication matters,...
Quick wins can create movement, but lasting employee retention requires shared language and repeatable leadership rhythms.

Quick Wins Are the Start, Not the System

When an organization has a retention problem, there is often a temptation to solve it with something big. A new...
A business leader coaching a manager during a strategic discussion focused on leadership development and employee retention.

Why Your Best Managers Coach Before Performance Slips

Every owner wants a team that performs at a high level without constant intervention. They want managers who...

The Leadership Conversation That Prevents Turnover Before It Starts

Business owners rarely wake up one morning and discover they have a turnover problem. Instead, they notice a...
Business leader coaching managers to improve communication rhythm and employee retention.

The Manager Rhythm Problem Hiding Inside Employee Turnover

Every business owner eventually asks the same question. "Why are good people leaving?" Most begin by looking...
Business leader improving team communication after a Retention = Attraction™ Audit.

The First Quick Win After a Retention Audit

Every owner wants to believe people leave because another company offered more money. Sometimes that's true. Most...
Illustration of team members walking away, symbolizing employee retention challenges

Why Are Employees Leaving? Discover What Is Really Impacting Your Employee Retention

Employee turnover is one of the biggest challenges organizations face today. Losing talented employees affects...
Leadership table graphic with owner, finance, operations, and HR seats discussing preventable churn.

How to Talk to Your Leadership Team About Preventable Churn

Preventable churn is hard to address when no one wants to sound accusatory. HR sees the pattern, but does not...
Ninety-day timeline showing focus, rhythm, and score after the Retention = Attraction Audit readout.

The First 90 Days After the Audit

A report does not retain people. A readout does not change manager behavior by itself. A meeting does not fix...

Request the Audit Link

Fill out the short form below. You will receive a confirmation email. After you confirm, we will send your private link to the Retention = Attraction Scorecard.

Frequently Asked Questions

;
t
How long does the scorecard take?

Most teams finish in 10 to 15 minutes.

;
t
Do we need perfect data?

No. Use your best numbers from the last 12 months. We confirm details during the readout call.

;
t
Is this a DIY calculator?

No. This is an intake scorecard. We compile your audit and deliver a readout.

;
t
What happens after we submit?

You receive a confirmation email. We follow up within 3 business days with your audit and a readout option.

;
t
Can you sign an NDA?

Yes, when needed. Ask in the form notes or reply to your confirmation email.

Shawn Collins

Shawn Collins

Digital and brand strategy work since 1997. Founded EXTEND in 2007.

Shawn Collins

GiANT Worldwide certified: 5 Voices and 100X Leader (2020), 5 Voices for Teams (2024).

Shawn Collins

Based in Evansville, Indiana. Serving teams across the region and beyond.