BETTER Athletic Culture Coaching by Shawn Collins
Equiping Coaches and Athletic Directors with proven leadership tools to unlock peak performance, accountability, and championship mindsets.
Transform Your Team Culture. Achieve Championship Results.
Elevate your team’s performance with proven leadership strategies and culture-building techniques from Shawn Collins, your certified BETTER Powered by GiANT partner. With a deep understanding of athletic leadership, culture dynamics, and performance enhancement, Shawn equips coaches and athletic directors with the tools necessary to build winning, sustainable team cultures.
Why Partner with BETTER Powered by GiANT?
BETTER is a specialized community and training platform designed exclusively for high school and college athletic coaches and directors. Gain instant access to a suite of proven resources to enhance your team’s leadership, mindset, and overall performance.
Key Benefits Include:
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Exclusive Culture Playbook: Step-by-step guide for building and maintaining a high-performance culture.
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Monthly Live Coaching: Interactive sessions with expert insights and actionable strategies.
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Weekly Strategic Discussions: Engaging dialogues on leadership, mindset, culture, and performance.
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Elite Coaches Community: Network, collaborate, and learn from successful peers across athletic disciplines.
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Direct Access to Proven Experts: Tap into decades of experience from top leadership and performance consultants.
Proven Results for Championship-Level Teams
Shawn’s partnership with BETTER Powered by GiANT ensures you receive cutting-edge resources directly aligned with the unique needs of athletic programs:
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Instant Implementation: Tools you can put into practice immediately.
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Enhanced Communication: Foster clear, effective interactions among athletes and coaches.
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Sustainable Team Success: Build cultures that consistently perform at their peak, season after season.
Why Choose Shawn Collins?
With over 13 years of hands-on experience coaching youth sports, coupled with extensive corporate leadership training expertise, Shawn Collins uniquely bridges corporate and athletic leadership strategies. As a certified GiANT consultant and official BETTER partner, Shawn is committed to delivering unparalleled value and impactful results.
Take the First Step to Championship Success
Don’t settle for average results. Equip your team with proven strategies and tools to foster lasting success.
Ready to Transform Your Athletic Program? Get Started Now!
Join the growing number of athletic leaders experiencing measurable improvements in team culture, athlete engagement, and performance outcomes.
High School Coaches
Empower your athletes and build a culture of excellence.
Now is the time to provide your team with proven strategies that will enhance performance, morale, and long-term success. Don’t wait—get your athletes performing at their highest potential today.
College Coaches
Gain strategic insights and elite tools for consistent, high-level performance.
Give your program the competitive edge with strategic resources and expert guidance proven to elevate team dynamics and performance. Start today to see measurable results this season.
High School Athletic Directors
Equip your coaches with tools to drive success across all teams.
Position your athletic programs ahead of the competition with immediate access to expert leadership insights and culture-building tools. Take action today to set the foundation for lasting success.
College Athletic Directors
Elevate your athletic programs to championship-level success.
Ensure sustained excellence across your athletic departments with leadership development and culture transformation tools used by top collegiate programs. Act now to build your championship legacy.
Building Champions On and Off the Field—A Coach’s Leadership Journey
Coaching isn’t just something I teach—it’s something I’ve lived. With over a decade of hands-on experience across multiple levels of youth and high school sports, I understand the real challenges coaches face in building a strong culture, developing athletes, and maintaining consistency in leadership. My journey from assistant coach to head coach across baseball, softball, and basketball has given me firsthand insight into the pressures, rewards, and responsibilities of leading teams.
Coaching Experience:
- 2010 – Stringtown Youth Baseball, Assistant Coach
- 2011 – East Youth Baseball, Spring Assistant Coach
- 2012 – 2014 – East Youth Baseball, 7/8 Spring/Fall, Head Coach
- 2012 – 2014 – East Youth Baseball, East Aces Baseball All-Stars, Assistant Coach
- 2013 – Memorial Tiger Cub Basketball, Coach
- 2015 – 2016 – Good Shepherd Boys Basketball, Coach
- 2016 – 2017 – Reitz Memorial High School, Tiger Cub Basketball, Head Coach
- 2016 – 2022 – Southern Indiana Legends Baseball, Assistant Coach
- 2014 – 2018 – East Youth Baseball, Major League Head Coach
- 2018 – 2021 – Good Shepherd Girls Basketball, Head Coach
- 2018 – 2021 – Memorial High School Girls Cub Basketball, Head Coach
- 2021 – Current – Southern Indiana Vibe Softball, Head Coach
This experience allows me to bridge the gap between on-field coaching and leadership transformation, providing you with tools and strategies that work in real-time, not just in theory. Whether you’re developing a winning culture, improving communication, or navigating the challenges of team leadership, I’m here to help you build a program that thrives.
Ready to Experience Transformative Leadership?
Take the next step toward achieving peak performance and creating lasting organizational impact.
Resource Hub
Discover insightful blogs, articles, podcasts, downloadable tools, and curated resources designed to support your personal and professional development.
Exclusive Insights & Leadership Strategies:
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