FOR IMMEDIATE RELEASE
Evansville, IN – March 21, 2025 – Shawn Collins, acclaimed leadership expert, keynote speaker, and coach, is excited to announce his official partnership with BETTER Powered by GiANT, a premier platform dedicated to cultivating winning team cultures and enhancing leadership among coaches and athletic directors nationwide. As a hands-on, on-site resource, Shawn is strategically positioned to serve athletic programs throughout the Midwest, including Indiana, Kentucky, Illinois, and Ohio.
Shawn’s extensive background, with over 13 years of experience in youth and high school sports coaching, uniquely equips him to understand and tackle the challenges coaches and athletic directors face in developing successful team cultures. Shawn’s collaboration with BETTER aims to empower these leaders by providing proven systems, community engagement, and cutting-edge resources designed specifically to strengthen their programs.
Why BETTER?
BETTER offers an innovative community-based platform where athletic leaders can access comprehensive tools, live coaching sessions, and actionable frameworks essential for building and sustaining championship cultures. Shawn Collins is committed not only to delivering BETTER’s impactful resources but also to providing personalized, on-site support to ensure the effective implementation of these transformational strategies.
![Better Wordmark [FINAL]](https://shawncollins.com/wp-content/uploads/2025/03/Better-Wordmark-FINAL.png)
Expanding BETTER’s Midwest Presence
Through this partnership, Shawn Collins will actively introduce BETTER’s robust leadership development ecosystem to Midwest teams, ensuring coaches and athletic directors have direct, personalized access to world-class resources and coaching methodologies.
What to Expect:
- On-site Support: Tailored in-person consultations and coaching sessions specifically for coaches and athletic directors.
- Community Expansion: Growth of the BETTER network within the Midwest, fostering collaboration and peer learning among local athletic leaders.
- Enhanced Team Cultures: Implementation of proven BETTER leadership tools and systems to drive immediate and long-lasting improvements.
Shawn expressed his enthusiasm, saying, “This partnership with BETTER is about more than just coaching—it’s about revolutionizing how we think about team culture and leadership. I’m honored to bring BETTER’s proven strategies directly to coaches and athletic directors throughout the Midwest, helping them build teams that thrive on and off the field.”
Learn More and Connect
To explore BETTER’s innovative athletic culture solutions or schedule an on-site consultation with Shawn Collins, visit www.ShawnCollins.com or www.bebetterleaders.com.
Contact Information:
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About Shawn Collins:
Shawn Collins is a leadership strategist, keynote speaker, and coach with deep expertise in athletic, organizational, and individual leadership development. His partnership with BETTER underscores his commitment to fostering dynamic and successful athletic cultures across the Midwest region.
#Leadership | #BETTERAthletics | #TeamCulture | #MidwestCoaching