FOR IMMEDIATE RELEASE
Evansville, IN – April 20, 2026 – Leadership strategist and culture coach Shawn Collins has launched the Retention=Attraction™ Audit on the newly updated ShawnCollins.com, giving business owners with 25 to 75 employees a simple way to turn culture, turnover, and leadership habits into clear dollars and next steps.
The Retention=Attraction™ Audit is a front-door diagnostic that turns “people issues” into a financial model leaders can act on. It reflects Collins’ First Domino approach, which teaches that most revenue problems begin upstream with unclear leadership, uneven culture, and inconsistent execution, not with marketing or sales tactics. When leaders design an employee experience that retains the right people, they create the same conditions that attract better talent and more loyal customers.
“Owners tell me they have a hiring problem. The data says they have a retention problem that starts with leadership and manager habits,” said Collins, founder of EXTEND GROUP and a GiANT certified coach. “The Retention=Attraction Audit takes a few simple inputs from your business, then shows you what turnover is actually costing, how much of it is preventable, and what to do first to change it.”
What The Retention=Attraction™ Audit Delivers
The Retention=Attraction™ Audit is built for busy owners and HR leaders who need a clear picture, not another theory.
Using a short intake, the Audit produces a client-ready report that includes:
- Turnover cost math
Uses a conservative benchmark that pegs turnover at roughly 33 percent of an employee’s base pay, then estimates annual turnover cost for the business. - Preventable turnover lens
Integrates findings from Work Institute and similar research that show a majority of exits are preventable and are often driven by career stagnation, work life issues, and management behavior, not base pay alone. - Retention improvement scenarios
Models what a 3 to 5 point improvement in voluntary retention would mean in avoided turnover cost using credible ranges and a simple payback view. - Action plan tied to tools
Connects findings directly to practical leadership and culture tools like 5 Voices for Teams, 5 Voices Leader Academy, Communication Code, and Altitude so leaders know which “First Domino” to tip first.
Why Retention=Attraction™ Matters Now
Recent data show that engagement and retention are not soft topics for large enterprises only. They are hard economics for mid-sized businesses.
- Global engagement has slipped to around 20 percent, and Gallup estimates low engagement drains roughly 9 to 10 percent of global GDP in lost productivity.
- Research shows that managers account for about 70 percent of the variance in team engagement, yet less than half of managers report receiving effective management training.
- Work Institute data indicate that more than 60 percent of exits are preventable and that early tenure turnover and manager behavior are major contributors.
For an owner with 25 to 75 employees, those trends add up quickly. Even a handful of preventable exits at a one third of salary estimate can mean tens or hundreds of thousands of dollars in avoidable cost each year. The Retention=Attraction™ Audit helps leaders see that cost clearly, then positions culture and leadership development as the First Domino that protects profit, stabilizes hiring, and strengthens the employer brand over time.
Built For Owners, Useful For HR
While the primary audience for the Retention=Attraction™ Audit is business owners, HR leaders gain a clear business case to bring to the CEO or founder.
- Owners gain a straight answer to “What is turnover costing us, and what would change if we improved retention by a few points?”
- HR Directors gain a CFO-friendly story that links manager training and culture investments to avoided cost, healthier teams, and better attraction outcomes.
The Audit aligns with Collins’ broader Retention=Attraction™ pillar, which positions engagement, psychological safety, and manager effectiveness as the fastest way to improve profit, quality, safety, and customer loyalty.
Accessing The Retention=Attraction™ Audit
Leaders can request the Retention=Attraction™ Audit and complete the simple intake at:
After the intake is complete, clients receive:
- A branded report with their turnover math and improvement scenarios
- A clear, one-year Retention=Attraction™ roadmap tied to specific leadership and culture plays
- A recommended starting program such as 5 Voices for Teams, 5 Voices Leader Academy, or a Communication Code intensive, based on their profile and goals
About Shawn Collins
Shawn Collins is the founder and CEO of EXTEND GROUP, a culture-first brand consultancy, and the voice behind ShawnCollins.com. He helps leaders build cultures people run toward, not away from, by aligning brand promise, customer experience, and internal culture so strategy sticks. With a digital and marketing career that began in 1997 and GIANT certifications in 5 Voices and 100X Leader, Collins works with owners, executives, coaches, and teams to establish shared language, clear expectations, and practical operating rhythms that improve decision-making, trust, and performance.
