THE FRAMEWORK
The First Domino
Every organization operates as a chain of connected systems. Each layer depends on the one before it. When results stall, most companies push on the last domino. The answer is strengthening the first.
Shawn Collins strengthens the first three dominoes. EXTEND GROUP amplifies the last two.
Same founder.
Same starting point.
Different work.
The last domino gets seen. The first domino gets results.
%
of team engagement comes from the manager
Gallup
%
higher profit in engaged teams
Gallup
%
higher productivity with engaged teams
Gallup
%
lower turnover with strong employer brands
Gallup
WHERE TO START
Three Ways to begin.
FOR BUSINESS LEADERS
Your leadership system is costing you people and profit.
The Retention + Attraction™ Audit is a done for you diagnostic that answers one question: what is it actually costing you?
63% of employee exits are preventable. We help you find out which ones are yours.
FOR COACHES & ATHLETIC DIRECTORS
Build a team culture that performs every season, not just when talent shows up.
BETTER Coaching powered by GiANT gives high school and college programs the leadership tools and shared language to compete at the highest level consistently.
Not ready for a diagnostic? The Culture First Leadership Series gives you one tool per session. $49. Second Monday of each month.
FOR EVENT PLANNERS
Book Shawn for your next event.
Dynamic keynotes on leadership, culture, and performance that give your audience practical tools they can use the next day. Not just inspiration. Action.
ABOUT SHAWN COLLINS
Built For This Work
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Only GiANT Certified Guide in the greater Evansville region
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BETTER Partner and Workplace.IO Partner
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29 years of leadership experience across industries
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Founded and led three companies from startup through growth
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Named Authority on Culture and Leadership by Evansville Living Magazine
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Board president across multiple regional and national organizations
Marketing does not break first. It reveals what is already broken.
Shawn Collins
Founder, Shawn Collins Coaching & Consulting
Founder, EXTEND GROUP
What They Are Saying
Recent Blogs
How to Reduce Employee Turnover in Small Businesses
Employee turnover can create significant challenges for small businesses. When an experienced employee leaves, the impact extends beyond the cost of recruiting a replacement. Teams lose valuable knowledge, managers spend time onboarding new staff, and daily operations...
What Should Move in the First 60 Days?
Early proof should focus on a few decision-useful indicators rather than trying to measure everything.
How to Capture a Retention Case Story That Leaders Trust
A credible retention case story connects the starting problem, baseline, action, measurable movement, and next decision.
Upcoming Events
2027 5 Voices Leader Academy Cohort
This academy equips leaders to communicate more effectively, align their teams, and lead with clarity, confidence, and influence.
Workshop: Effective Evaluation
This session on February 8th helps you diagnose performance issues and create clear alignment. You will leave with language and tools you can use in the meetings you already have.
Workshop: Managing Your Time and Priorities
March 8th is the last workshop in The Culture First Leadership Series. This final session helps you protect your priorities and lead your time on purpose. You will leave with language and tools you can use in the meetings you already have.

