FOR IMMEDIATE RELEASE
Evansville, IN – March 21, 2025 – Shawn Collins, acclaimed leadership expert, keynote speaker, and coach, is excited to announce his official partnership with BETTER Powered by GiANT, a premier platform dedicated to cultivating winning team cultures and enhancing leadership among coaches and athletic directors nationwide. After more than 13 years of coaching youth athletes and over two decades of leadership consulting, this partnership is not just a professional milestone for me—it’s deeply personal. Coaching isn’t just something I do. It’s a vocation I’m called to. Shawn is a hands-on, on-site resource strategically positioned to serve athletic programs throughout the Midwest, including Indiana, Kentucky, Illinois, and Ohio.
Shawn’s extensive background, with over 13 years of experience in youth and high school sports coaching, uniquely equips him to understand and tackle the challenges coaches and athletic directors face in developing successful team cultures. Shawn’s collaboration with BETTER aims to empower these leaders by providing proven systems, community engagement, and cutting-edge resources designed specifically to strengthen their programs.
Why BETTER?
BETTER offers an innovative community-based platform where athletic leaders can access comprehensive tools, live coaching sessions, and actionable frameworks essential for building and sustaining championship cultures. Shawn Collins is committed not only to delivering BETTER’s impactful resources but also to providing personalized, on-site support to ensure the effective implementation of these transformational strategies.
Trusted By Leaders Nationwide
BETTER is trusted by coaches and programs across the nation, including organizations like Oklahoma, Florida State, Baylor, Temple, UCLA, SMU, Navy, Liberty, and many more. Their influence extends to NCAA Division I powerhouses, high school athletic associations, and professional-level leadership development. Partnering with a platform of this caliber ensures that the coaches and leaders I serve have access to the same transformational leadership tools trusted by the best in sports.
Expanding BETTER’s Midwest Presence
Through this partnership, Shawn Collins will actively introduce BETTER’s robust leadership development ecosystem to Midwest teams, ensuring coaches and athletic directors have direct, personalized access to world-class resources and coaching methodologies.
What to Expect:
- On-site Support: Tailored in-person consultations and coaching sessions specifically for coaches and athletic directors.
- Community Expansion: Growth of the BETTER network within the Midwest, fostering collaboration and peer learning among local athletic leaders.
- Enhanced Team Cultures: Implementing proven BETTER leadership tools and systems to drive immediate, long-lasting improvements.
Shawn expressed his enthusiasm, saying, “This partnership with BETTER is about more than just coaching—it’s about revolutionizing how we think about team culture and leadership. I’m honored to bring BETTER’s proven strategies directly to coaches and athletic directors throughout the Midwest, helping them build teams that thrive on and off the field.”
Since this partnership was formed, exciting new collaborations have already begun taking shape across the Midwest, further solidifying our commitment to transforming the culture of athletics for generations to come.
Learn More and Connect
To explore BETTER’s innovative athletic culture solutions or schedule an on-site consultation with Shawn Collins, visit www.ShawnCollins.com or www.bebetterleaders.com.
About Shawn Collins:
Shawn Collins is a leadership strategist, keynote speaker, and coach with deep expertise in athletic, organizational, and individual leadership development. His partnership with BETTER underscores his commitment to fostering dynamic and successful athletic cultures across the Midwest region.
